HospitalityColombia's most welcoming city
Santa Marta has natural treasures that make it one of the best tourist destinations in the Caribbean. The city offers an unforgettable experience to its visitors, characterized mainly by rest and pleasure. The majesty of its landscapes, which include the Sierra Nevada, the Tayrona Park, and the Ciudad Perdida add to its cultural and historical significance, with emblematic institutions such as the Museo del Oro and the Quinta de San Pedro Alejandrino.
A wave of modern construction, when combined with the recent improvements in national security, has caused thousands of tourists to visit the “Pearl of America” as their vacation destination. This fact has aroused the interest of entrepreneurs and capitalists from various parts of the world who see the city a business alternative, especially in the hotel industry.
This is how international chains such as Hilton, Accor and Best Western have started their projects, which include investments of over 20 billion pesos. Some of the favorite areas to finance are hotels specializing in ecotourism, wellness tourism, luxury hotels and others.
As things stand, Santa Marta has advantages such as climate and ecotourism potential over other cities and tourist sites. It also enjoys national and global recognition of its resources and potential. In addition to that, they have a government-issued tax exemption for investors for the next 30 years, a period of time which represents enormous opportunities for hotel investment for the oldest city in Colombia.
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